Available for opportunities — UK & Europe
Md Abu
Hassan.
UX/UI Designer helping digital products become clearer, simpler, and more user-friendly.
UX/UI Designer helping digital products become clearer, simpler, and more user-friendly.
I’m a UX/UI Designer with 8+ years of visual design behind me — 490 freelance projects, 370 clients, and a 4.9★ rating. That craft foundation is what I bring to UX.
I enjoy turning complex experiences into simple, guided, and confidence-building digital products. I don’t just think in flows and wireframes — I think in type, colour, and visual hierarchy too.
379 reviews · 4.9 ★ average · PeoplePerHour
“Absolutely amazing! Excelled beyond what I could have even imagined with a blisteringly fast turnaround. A* would highly recommend and WILL use again 100%.”
“I wish I could give ten stars. He rescued me after two failed attempts — patience of a saint, kindest heart you could imagine. He is wonderful and everyone should be using his services.”
“Abu demonstrated exceptional professionalism and a strong work ethic. Highly engaged with the project, embraced all feedback, and completed ahead of schedule. Creativity was evident throughout.”
Redesigning a financial decision-making flow to reduce anxiety and improve user confidence.
Developing a cohesive visual language for a startup — logo, typography, and brand guidelines.
Identifying usability issues and proposing redesign solutions for a retail platform.
490+ projects delivered across branding, print, digital, and presentation design — with a 4.9★ rating from 370+ clients on PeoplePerHour. This visual foundation is what I bring to every UX project.
View full portfolio on PeoplePerHour →The Save & Invest feature had all the information users needed — but none of the guidance. This redesign replaces decision anxiety with a four-step flow built around the user’s own goals.
For most people, “should I save or invest?” is genuinely difficult — especially without a financial background. The existing app offered a calculator and a list of products, but no way of knowing which was right for you.
The result: hesitation at the decision point, low engagement with the calculator, and a feature that required confidence users didn’t yet have.
Users don’t need more financial information. They need guidance and reassurance to act with confidence.
Rather than presenting everything at once, the redesign moves users through four focused screens — each one narrowing uncertainty before asking for the next decision.
Three short questions establish goal, time horizon, and risk appetite before anything else is shown.
A single personalised suggestion with a plain-language rationale — no comparison required.
Users adjust deposit and duration on a live slider before seeing projections.
A projected total with deposit / interest split gives tangible reassurance before committing.
The first version proved the concept but missed two things: interactivity and upfront guidance. Feedback from an industry UX professional identified both gaps — and directly shaped the final design.
Original flow — 4 wireframe screens
Feedback from a senior UX professional
“The calculations feel quite static. Giving users sliders or dynamic inputs with real-time feedback would make the experience more engaging.”
“I’d consider guiding users before asking them to choose — that decision isn’t always obvious for first-time users.”
“This kind of experience can really help build financial confidence.”
Final redesigned screens — V2
A task-based evaluation was run with two participants across both versions. The task: navigate from landing to completing the Save & Invest flow.
Both users paused at the Save / Invest choice, re-read content several times, and expressed uncertainty about what to enter into the calculator.
Both users moved through the flow without hesitation. The recommendation was understood immediately, and both responded positively to seeing a projected total at the end.
A structured, empathy-led design process that keeps users at the centre of every decision.
Conducted user research to understand pain points. Observed that users felt overwhelmed by options and lacked confidence without guided prompts.
Synthesised research into a clear problem statement. Identified the core need: guided decision-making over information-dumping.
Explored multiple flow structures through sketches and wireframes, focusing on a question-first guided approach.
Built an interactive Figma prototype covering the four-step flow: Questions → Recommendation → Plan → Result.
Evaluated with two users. The redesigned flow showed reduced hesitation, improved comprehension, and positive engagement with interactive elements.
A usability evaluation with two participants showed clear differences between the original and redesigned flows across every observed behaviour.
The biggest shift wasn’t visual — it was structural.
Moving the decision point to after the user has articulated their own goals removed the anxiety of being asked to choose without context. The calculator was always capable of producing the right numbers — it just needed to earn the user’s trust first.
If I were to take this further, I’d prototype a compound interest calculator on the slider and run a broader study to measure task confidence scores before and after.
I’m actively looking for UX/UI Designer, Junior UX Designer, and Product Designer roles in the UK and Europe. Open to full-time positions and freelance collaborations.
